Digital Marketing Specialist
Hi, I'm
Laurent
Digital Marketing graduate & Google-certified specialist based
in Zürich. Passionate about performance marketing, I bring
fresh energy, a data-driven mindset, and a genuine drive to help
brands connect with the right people at the right moment.
10+Years in DIGITAL MARKETING field
7Google Certifications
4Languages Spoken
About Me
Born in Albania, raised and educated in Greece, and building my career in Switzerland since 2018 — my journey has taken me from managing the digital presence of a recruitment agency in Athens, to operations leadership in Zürich, to supporting digital campaigns at Wavemaker / WPP Media for some of Switzerland’s biggest brands.
I hold a Bachelor’s in Marketing & Advertising and a professional certification in Digital Marketing from BVS Zurich. My toolkit spans Google Ads, GA4, SEO, content strategy, and AI-powered performance marketing.
What drives me is a deep commitment to always learning and growing. When I moved to Switzerland, I didn’t just settle in — I immersed myself in the language, the culture, and the professional landscape. That same mindset is what led me to pursue my Digital Marketing certification in Zurich and, most recently, to earn multiple Google certifications in Ads, Analytics, and AI-powered marketing. For me, every new skill is a step forward — and I’m just getting started.
Greek — NativeAlbanian — NativeEnglish — C2German — B2
My Journey
Experience
Digital Media Assistant
Wavemaker / WPP Media — Zürich, Switzerland
→ Planned and implemented digital campaigns using Syncplanner, Adspace, and AI tools.
→ Prepared data-driven reports and coordinated with internal teams and external partners.
→ Provided HR administrative support, managing workflows through Rexx and TimeButler.
Marketing & Recruitment Manager
Avios Recruitment Agency — Athens, Greece
→ Managed social media channels and website content to drive candidate lead generation.
→ Optimized operations and handled high-level client consulting and end-to-end service delivery.
Marketing Assistant (Internship)
E-Travel S.A. — Athens, Greece
→ Managed social media activities and supported multi-channel marketing campaigns.
→ Conducted market research and competitor analysis to optimize the company’s marketing strategy.
Shift Leader & Team Manager
Baldegg Genuss AG, 25hours Hotel, Burger King — Zürich
→ Led daily operations, coordinated staff and ensured high service standards across established hospitality brands. Developed strong communication and crisis management skills in fast-paced environments.
Hard Skills
What I Work With
Soft Skills
How I Show Up
Hands-on Mentality
Fast Learner & High Adaptability
Leadership & Team Coordination
Strategic Thinking
Excellent Communication Skills
Detail-Oriented & Organized
Multicultural Competence
Education
Academic Background
2023 – 2024
Digital Marketing Specialist
BVS Business and Administration School, Zurich, Zwitzerland
2008 – 2012
Bachelor’s in Marketing & Advertising
Hellenic Mediterranean University, Crete, Greece
Certifications
Always Learning
✦ Google Ads Video Certification 2026
✦ Google Ads Search Certification 2026
✦ Google Ads AI-Powered PMax Certification 2026
✦ Google Ads Shopping Ads Certification 2026
✦ Google Analytics 4 Certification 2025
✦ Google — Grow Greek Tourism Online 2017
Portfolio
Selected Work
Add your campaign screenshots, results decks, or case studies here.
Google Ads Campaign
Performance Marketing
Social Media Strategy
Content & Brand Growth
Analytics & Reporting
GA4 · Data-Driven Insights
Get In Touch
Open to new opportunities.
I’m currently looking for my next role in digital marketing. If you think we’d be a good fit, I’d love to hear from you.
alexisferko@gmail.com